Position title: Communications Officer
Immediate supervisor: Director of Communications
Reporting to the Director of Communications, the Communications Officer is responsible for the implementation of communications activities and strategies for both internal and external audiences, including print and e-communications, web and social media content with the goal of enhancing the reach and impact of the Wellesley Institute. She or he will work closely with the Director of Communications in the ongoing planning, implementation and evaluation of communications across all platforms to ensure they meet organizational needs.
Education: Bachelor’s degree in Communications or related field (ex: Marketing, Journalism); or equivalent combination of education and experience. Post-graduate degree in Corporate Communications is an asset.
Experience: Minimum four (4) years experience in strategic communications, internal communications, web and social media content development, with a strong understanding of public policy, health equity and the social determinants of health. Proven experience writing and editing digital and print communications tailored to diverse stakeholders along with the successful implementation of communications plans.
- Experience working with web content management systems and working knowledge of HTML and other current and emerging web applications;
- Expert knowledge of social media platform use, social media content development, and exposure to social media management, analytics and listening tools;
- Ability to analyze data (i.e. Google analytics) and make appropriate recommendations.
- Expert understanding of various communication channels and how they work in harmony (e.g. traditional and digital paid media, social media, media relations etc.);
- Proficient with MS Office applications;
- Strong oral and written communication skills;
- Exceptional level of creativity, versatility, visual ability and originality;
- Must be an excellent writer and editor with the ability to produce engaging stories that support communications objectives.
- Ability to relate and work effectively with staff, students, partners, stakeholders and the public in a collegial, cooperative and respectful manner.
Digital and Social Media
- Working with the Director of Communications to support the development and implementation of content plans for digital and online communication vehicles;
- Developing and maintaining regular quantitative and qualitative analysis to aid in the measurement, evaluation and development of digital and social initiatives;
- Using streaming and new media to expand the reach and impact of Wellesley’s work
- Building and maintaining Wellesley’s presence on social platforms, creating conversation and posting appropriate and timely responses;
- Monitoring and reporting on the effectiveness of digital and online communications tactics through tools, reporting and metrics;
- Identifying new social media platforms or technologies that offer potential benefit to Wellesley’s brand.
Print Communications and Content Coordination
- Writing and editing print materials for internal and external stakeholders;
- Editing, fact-checking, grammar-checking, and proofreading own work and the work of others, to include re-writing when necessary;
- Creating and maintaining a publication, photo and web archive;
- Assisting and providing expertise with the production of materials for events, including specialized brochures, event-related flyers, promotional brochures and programs.
- Responsible for writing, editing, updating and posting content for the website;
- Providing support for communications projects by gathering and analyzing communications data, preparing reports to inform design and marketing strategies;
- Organizing and maintaining relevant web pages on the website, ensuring the information is up-to-date and posted in a timely fashion;
- Periodical review of the Wellesley site to ensure that it is up to date and consistent with the mission and brand.
Wellesley is an equal opportunity employer. We encourage applications from Toronto’s diverse population.
How to Apply:
Applications can be sent in a PDF file to firstname.lastname@example.org with Communications Officer in the subject line. This posting closes August 10, 2018 at 5:00 p.m. EST.
We appreciate all those who took the time to apply, however only those invited to an interview will be contacted. All questions about the posting can be directed to the email above. No phone calls please.