By: - Talk like a movement
- Communicate excitement that organizations across Canada are rallying behind the Second Stage of Medicare as way to improve Canadians health and the health care system
- Be positive: communicate the Second Stage of Medicare is achievable
- Communicate the Second Stage of Medicare is already happening and point to examples from your own sector, as well as others
- Repeat the term “Second Stage of Medicare” as many times as possible! We are trying to establish a new term in the public’s mind
