Non-profits often hate the term "marketing". However, marketing skills play a critical role in our day-to-day work. We market ourselves in order to reach and attract clients. If we charge for a service we need to determine an acceptable price. To obtain grants we promote ourselves to government officials and funders. If we fundraise we have to get the public committed to our organization. When we find our service niche we must brand ourselves. And lastly, we make social change by selling the community and social systems on the benefits of change. Come to this interactive workshop and develop a marketing strategy customized for your organization or social change process.
Participants will learn:
- to define the following associated terms: Advertising, Marketing, Promotion, Public Relations Publicity, Sales, Branding, and Social Marketing
- how to undertake market research for your needs. Find out what services your users want and how they perceive your organization, through market research.
- the steps to develop a marketing plan
- marketing strategies to attract clients, funders and donors
- to put it all together in a marketing plan for your organization or cause
Who Should Attend:
This workshop will be extremely helpful to anyone in the non-profit sector including:
- Program co-ordinators and managers
- Board members
- Executive directors
- Health promoters
- Community developers
- Volunteer co-ordinators